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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions:

1. What steps should you perform to create conditional logic that uses Entry Tracking variables to control the path an enactment will follow?

A) Create a Standard Filter Definition, configure a Data Switch, and then create a Program Entry Variable Filter Definition.
B) Create the Entry Tracking variable, configure how to populate the value, and then configure a Data Switch using the Filter with program variables option.
C) Create the Entry Tracking variable, configure how to populate the value, and then code an IF/ELSE RPL statement in the campaign.
D) Create the Entry Tracking variable, configure how to populate the value, and then configure an Entry Tracking Variable element that uses conditions.

2. You want to use Responsys SMS that invites recipients to click a link to a web form to register for a special event. You wish to measure clicks and form submissions (conversions).
Which four steps should you perform to make this possible? (Choose four.)

A) In the SMS campaign message designer, enable conversion tracking.
B) In the SMS campaign message designer, you must enable link tracking for the campaign.
C) You must supply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message.
D) You must select a Responsys link table with the link names and URLs to be used in the SMS message.
E) You must purchase Premium tracking in order to support link tracking in Responsys.

3. Which Insight reporting measure should you use to capture the number of clickthroughs and conversions recorded through emails on August 1, 2016?

A) Sent Date = August 1 to August 2, 2016
B) Interval Date = August 1, 2016 plus one day
C) Live Date - August 1, 2016
D) Sent Date = August 1, 2016
E) Event Date = August 1, 2016

4. Which coding practice should you use when coding responsive design email messages?

A) Include styling code inline between the <HEAD> tags within HTML elements instead of in external files.
B) Use background images freely; they will just not display if not supported on some platforms.
C) Keep elements showing up in the responsive version in the same order as they appear in the nonresponsive version: left to right and top to bottom.
D) Create separate HTML documents for responsive and nonresponsive emails to avoid having the necessary elements and code structure in one document.

5. You send the same email campaign out on the first Tuesday of every month to announce the month's specials. You are interested in comparing how subscribers responded to the emails in the first three days following the send date during the last three months.
How should you configure a report to do this?

A) Select the 90-day Campaign Performance Report, select the campaigns and measures desired, and then just filter by "First 3 Days after Send".
B) Create a separate report for each Campaign with performance measures within the Sent Date range for the first three days from launch. Export each report into Excel to assemble a summary report.
C) Select the 30-day Campaign Performance Report, select just the campaigns desired, and the filter by "3 Days since Launch".
D) Create a report with Dimension=Campaign-Launch Date for each campaign, desired performance measures, and date measure = Interval. Configure this measure to include 0 - 3 days from launch.
E) Create a report with Dimension=Campaign-Launch Date for each campaign and select the da measure = Sent Date. Configure this measure as of three days from launch.

Solutions: