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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. A Marketing Cloud admin has been asked to get the last 30 days of Bounce data from their account.
What should the admin use to get granular bounce data in bulk in a pre-defined format?

A) Discover Deliverability Complaint Rate Report
B) Automation Studio Query Activity
C) CSV download of bounce data in My Tracking
D) Automation Studio Tracking Extract

2. Northern Trail Outfitters has Imported a file Into All Subscribers. They then received a results file stating [email protected] could NOT be imported.
Which error code would the file contain for this record?

A) List Detective
B) Skipped Records
C) Invalid Email Address
D) Restricted Values

3. Which activity should be used for multivariate content testing within Journey Builder?

A) Decision Split
B) Random Split
C) Content Split
D) Engagement Split

4. Northern Trail Outfitters has Marketing Cloud users who need data extension View and Update permissions for campaigns related to B3C sales, out not any permissions for campaigns related to B2B sales.
How should they accomplish this?

A) Create a new business unit
B) Create a shared data extension
C) Update data extension object level permissions
D) Create separate folders and add permissions

5. A Marketing Cloud admin is tasked with overhauling the data model for Enterprise. While the current data model is isolated to the email channel and there are plans to expand to both SMS and Push channels in the near future.
Which three data preparations should be made to retain high data quality in the new mode? Choose 3 answers.

A) Remove nonessential data for marketing purposes.
B) Ensure every data source has a sendable field.
C) Normalize data and fields to prevent redundancy.
D) Ensure all available data is included.
E) Identify and assign appropriate keys to tie records together.

Solutions: